Samsung Unveils New Samsung Stores and Store Revamps

Samsung Electronics South Africa has announced plans to open two new Samsung Stores in Polokwane and Nelspruit to complement the 17 stores that are already operational across the country. The Mall of the North in Polokwane and the Riverside Mall in Nelspruit will be the latest additions to have premium outlets showcasing the full range of Samsung products including visual display, digital imaging, digital appliances and integrated mobility.

 

“Ideal for the Samsung enthusiast and the discerning shopper alike, the new stores will ensure immersive and exciting experiences for consumers,” says Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung Electronics South Africa. “Our Samsung Stores are designed to inspire our users and provide them with easy access to our latest technology, cool innovations and exciting new releases.”

 

The Samsung Mall of the North Store is set to open on July 17^th and the Samsung Riverside Mall Store on July 24^th. The Galaxy A-Series, the new Galaxy S6 and S6 edge, the impressive range of Samsung SUHDTVs and the innovative Samsung activ dualwash washing machine will all be on display, allowing consumers first-hand interaction with the technology, with professional advice and support from the helpful Samsung floor salespeople.

 

“Samsung Stores strengthen our commitment to engaging with our customers, helping them to get the most from their products and experiences and ensuring that they have access to an impressive array of solutions and services,” adds Potgieter.

 

In addition to the new outlets, a number of stores will also be revamped in July to ensure that these meet the latest in design standards. The Samsung Stores at Masons in Benoni, Gateway Mall in Durban, Sandton City and Strubensvalley in Johannesburg will all be undergoing complete facelifts.

“The Samsung Stores complement our extensive partner network and serve to grow the Samsung brand across the country. These new additions further demonstrate our commitment to delivering personalised experiences and meeting the needs of Samsung consumers,” continues Potgieter.

 

New Samsung Stores opening dates:

·         Date: 17 July, The Mall of the North - corner of the R81 and N1 Interchange, Bendor, Polokwane

·         Date: 24 July, Riverside Mall - on the R40 from Nelspruit towards White River

 

“These stores will extend the Samsung footprint further to ensure that we can provide superior service and products to a wider consumer footprint and create loyal brand ambassadors across the country,” concludes Potgieter.

Samsung Extends Its Brand Store Chain in South Africa

Samsung Electronics South Africa is opening a new Brand Store at the Menlyn Park Shopping Centre in Tshwane on 12 June 2015. In collaboration with retail partner, New World, the store will serve to enhance shopper experiences at the recently revamped complex.

 

Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung Electronics South Africa, says: “Brand Stores inspire our consumers by providing direct access to our newest, cutting-edge technologies, enabling them to experience the devices first hand and gain further insight into the products from our team of knowledgeable and professional sales people and on site technicians.”

 

Samsung’s Brand Stores function as premium channels that offer the latest in mobile products, visual display, digital imaging, digital appliances and mobile communications, all in one location. Samsung has a number of Experience stores, Galaxy Stores for mobile products and solutions, as well as Customer Care Centers across the country. In 2014, Samsung opened a Galaxy Store in the Menlyn Park shopping centre and the addition of this new Brand Store will add more value to the consumer shopping experience in Tshwane. Each store offers demonstrations, expert advice and consultation, technical support and repair solutions, including a one-hour repair service on mobile devices.

 

The Menlyn Park Shopping Centre is a popular lifestyle destination, where a large shopping community enjoys premium dining, entertainment and leisure experiences. Mirroring Samsung’s own commitment to superb aesthetics and eco-friendly products, the centre boasts a combination of modern design architecture that utilises innovative green building material.

 

The Brand Stores complement an extensive partner network and serves to further grow the Samsung brand across the country. “This latest addition to our retail environment further demonstrates our commitment to delivering innovative products and solutions to our consumers, taking the total number of Brand Stores in South Africa to 17. Our consumers’ needs are ever-evolving and they continue to demand a more personal experience with their favourite SA electronics brand - voted as No.1 Electronics Goods, in the Sunday Times Top Brands awards. We continue to respond to this by opening new stores and increasing our footprint, to cater directly to these needs,” concludes Potgieter.