Samsung Extends Its Brand Store Chain in South Africa

Samsung Electronics South Africa is opening a new Brand Store at the Menlyn Park Shopping Centre in Tshwane on 12 June 2015. In collaboration with retail partner, New World, the store will serve to enhance shopper experiences at the recently revamped complex.

 

Michelle Potgieter, Director of Corporate Marketing and Communications at Samsung Electronics South Africa, says: “Brand Stores inspire our consumers by providing direct access to our newest, cutting-edge technologies, enabling them to experience the devices first hand and gain further insight into the products from our team of knowledgeable and professional sales people and on site technicians.”

 

Samsung’s Brand Stores function as premium channels that offer the latest in mobile products, visual display, digital imaging, digital appliances and mobile communications, all in one location. Samsung has a number of Experience stores, Galaxy Stores for mobile products and solutions, as well as Customer Care Centers across the country. In 2014, Samsung opened a Galaxy Store in the Menlyn Park shopping centre and the addition of this new Brand Store will add more value to the consumer shopping experience in Tshwane. Each store offers demonstrations, expert advice and consultation, technical support and repair solutions, including a one-hour repair service on mobile devices.

 

The Menlyn Park Shopping Centre is a popular lifestyle destination, where a large shopping community enjoys premium dining, entertainment and leisure experiences. Mirroring Samsung’s own commitment to superb aesthetics and eco-friendly products, the centre boasts a combination of modern design architecture that utilises innovative green building material.

 

The Brand Stores complement an extensive partner network and serves to further grow the Samsung brand across the country. “This latest addition to our retail environment further demonstrates our commitment to delivering innovative products and solutions to our consumers, taking the total number of Brand Stores in South Africa to 17. Our consumers’ needs are ever-evolving and they continue to demand a more personal experience with their favourite SA electronics brand - voted as No.1 Electronics Goods, in the Sunday Times Top Brands awards. We continue to respond to this by opening new stores and increasing our footprint, to cater directly to these needs,” concludes Potgieter.