#PLAYWITHOREO CAFE

 

World’s most playful cookie brings South Africa the #PLAYWITHOREO POP-UP CAFÉ

LET YOUR IMAGINATION GO AND COME play #PLAYWITHOREO

 

This April, the world’s number one biscuit and milk’s favourite cookie, OREO, invites South African fans to the deliciously playful #PLAYWITHOREO café. The quirky cookie has proved to be the most playful snack in the world over the past 100 and some years and always aims to celebrate the kid inside us all and inspire moments of carefree fun. This year the playful biscuit is back with more fun and spirit to lighten fans’ moods. On the 2^nd April 2015 the #PLAYWITHOREO café will open to the South African public at The Zone @ Rosebank for a limited period only (closes 3^rd May 2015).

The experiential café, a pop-up store at its best, characterises the brand’s imaginative spirit. OREO’s attitude will be brought to life in the café as the store is built around the concept of ‘play’. OREO believes that ‘play’ enables us to see possibilities in the ordinary and that’s what it wants for its fans – moments of endless, imaginative play.  “OREO fans are used to playing with OREO, whether twisting, licking, dunking, rolling, stacking or dipping the biscuit to make various delicious treats,” says Grant Van Niekerk, Category Leader: Biscuits and Beverages at Mondelez SA, “Now OREO is on a mission to inspire imagination and play around the globe, not only with the cookie itself, but in consumers’ everyday lives.” “We are thrilled to open the #PLAYWITHOREO Café to celebrate playfulness and inspire more moments of joy,” explains Van Niekerk.

Fans visiting the cafe can take time out of their busy, serious days to enjoy the delight of the OREO ‘Cookie Conveyer’, a moving dessert bar with OREO inspired treats designed by the renowned patissiere Danielle Postma from Moemas. OREO dessert prices will vary from R10 to R40 and the menu is a mouth-watering list of OREO happiness; OREO popcorn snack, OREO sprinkle pops, milk & OREO, white chocolate OREO fudge, chocolate OREO slab, dreamy OREO chocolate truffle, crushed OREO milkshake, OREO cookie monster cupcakes, OREO cookie crumb parfait, rocking OREO white chocolate cheesecake, OREO shortbread sandwich with ice-cream and last but not least the OREO ice cream Sundae.

 

 

Whilst at the store, café goers can also let their creative sides free and play with the world’s number one biscuit via a variety of fun-tivities. Visitors can dream up amazing ‘OREO Selfie’ art at the OREO decoration station by choosing from a multitude of miniature and edible props and create their own ‘Cookie Characters’. There are three miniature OREO photo-studios where you can style your OREO for awesome mini photo opportunities. Additionally, there are life-size backdrops to take your own playful selfies or simply take five on our OREO see-sae or swing or café tables and relish in the playful spirit of the cafe.

 

 

The playing doesn’t end there as the café also hosts a boutique OREO store where fans can purchase limited edition OREO merchandise and memorabilia. You can even share the fun with a friend by purchasing a dessert for them to come and enjoy when they visit the store next. The café is the perfect spot to bring family and friends to let your imagination go. So make your play date today!

The café will be open to fans 7 days a week from 10:00am to 20:00pm, including public holidays.

Don’t forget to sign the café guest book before you leave the happiest pop-up café in town and share the fun you had with us with #PLAYWITHOREO to @OREO on Twitter and Instagram  and Facebook at Oreo.